WORK
WORK
DESIGN PROCESS
Brand Overview
Brand Overview
Founded in 1884, Marks & Spencer (commonly known as M&S) is one of the UK’s most established and iconic retail brands, known for quality clothing, home goods, and food.
The company reported group revenue of approximately £13.8 billion in 2024/25, which translates to about $17.7 billion USD in annual revenue.
Founded in 1884, Marks & Spencer (commonly known as M&S) is one of the UK’s most established and iconic retail brands, known for quality clothing, home goods, and food.
The company reported group revenue of approximately £13.8 billion in 2024/25, which translates to about $17.7 billion USD in annual revenue.
Brand Style DNA
Brand Style DNA
M&S has a broad retail footprint and its clothing business is recognized for classic, clean silhouettes and dependable quality across everyday and wardrobe staple categories.
M&S has a broad retail footprint and its clothing business is recognized for classic, clean silhouettes and dependable quality across everyday and wardrobe staple categories.
Marks & Spencer Brands
Marks & Spencer Brands
M&S Collection
M&S Collection
Blouse
Dresses
Bottoms
Skirts
Outerwear
Blouse
Dresses
Bottoms
Skirts
Outerwear
Core womenswear and wardrobe essentials
Core womenswear and wardrobe essentials
Blouse
Dresses
Bottoms
Skirts
Blouse
Dresses
Bottoms
Skirts
Per Una
Per Una
Elevated yet fun womenswear
Elevated yet fun womenswear
Lingerie
Lingerie
Rosie
Rosie
Tailored womenswear
Tailored womenswear
Autograph
Autograph
M&S Target Demographics
M&S Target Demographs
Mature demographic (aged 45+), middle to upper middle classs demographics
Mature demographic (aged 45+), middle to upper middle classs demographics
M&S Trendboard- SS21
M&S Trendboard- SS21
M&S Colorboard- SS21
M&S Colorboard- SS21
M&S Fabric Trend- SS21
M&S Fabric Trend- SS21
For M&S Collection, staple fabrics included 80s voile, 60s cambric, and 60s poplin, supporting breathable with everyday wear. For Per Una, the same base fabrics were extended with more eco-conscious blends, primarily viscose (excluding rayon), to introduce softness and movement while maintaining brand expectations.
Denim styles focused on cotton, linen, flax, and viscose blends, chosen for comfort, durability, and seasonal adaptability. Fabric choices were adjusted each season to reflect evolving trends while staying within the brand’s material framework.
For M&S Collection, staple fabrics included 80s voile, 60s cambric, and 60s poplin, supporting breathable with everyday wear. For Per Una, the same base fabrics were extended with more eco-conscious blends, primarily viscose (excluding rayon), to introduce softness and movement while maintaining brand expectations.
Denim styles focused on cotton, linen, flax, and viscose blends, chosen for comfort, durability, and seasonal adaptability. Fabric choices were adjusted each season to reflect evolving trends while staying within the brand’s material framework.
Comfort
Comfort
Feminine
Feminine
Ginghams
Ginghams
Elevated
textures
Elevated Textures
Dresses Visual Goals
S/S 21
Dresses Visual Goals S/S 21
The dress category showcased is to establish the overall visual direction for the season. The same principles were applied across other categories such as tops and skirts, with adjustments made for category-specific needs.
The dress category showcased is to establish the overall visual direction for the season. The same principles were applied across other categories such as tops and skirts, with adjustments made for category-specific needs.
